Founder of Strut Studio. 20 years of commercial experience, strategy focused, results obsessed and convinced that great marketing has to look as good as it performs.

HI! I'M RACHEL FOUNDER OF STRUT STUDIO

When this client came to us they had around 1,200 followers and a social media presence that didn’t come close to reflecting the quality of their work. Great salon. Beautiful results. Online presence that looked like an afterthought.

We didn’t overhaul everything overnight. We started with strategy. Who are we talking to, what do we want them to do, and what does this business actually stand for. Then we built content around that. Not trends they felt uncomfortable with. Not dance reels. Just consistent, well-executed content that reflected their standard.

Fast forward a few months. 12,000 followers. 5.6 million views across Instagram and Facebook. More bookings. Clients coming in specifically because they found them online.

We have since repeated this for an aesthetic clinic, a dental practice and a wellness studio across Buckinghamshire and Hertfordshire. Different industries, different audiences, different offers. Same result.

This is what happens when social media stops being something you worry about and starts being something that works.

Hair Studio stylist

From Invisible to 5.6 Million Views: What Happened When a Buckinghamshire Hair Studio Handed Over Their Socials

Date published:
April 20, 2026

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